Is a picture of an adult male nipple “creepy” and “disturbing”?

After complaints from Consumer Reports about an ad they say comes “uncomfortably close to advocating sexting,” Microsoft pulled it from their website.  Consumer Reports describes the offending sequence:

[It] includes a downright creepy sequence in which a young man is shown putting a Kin under his shirt and apparently snapping a picture of one of his naked breasts. The breast is then shown on the phone’s screen, just before the guy apparently sends it to someone. Next we see the face of a young woman, seemingly the recipient, with an amused expression on her face.

Is an adult man sending a picture of his nipple to an adult woman on a cell phone “creepy” and “disturbing”? Judge for yourself: