CEOP’s new sexting PSAs seems like a step in the right direction. They focus on telling parents not to panic about sexting, and to instead try to listen to their kids and understand why they do it. The videos make a good comparison when the narrator (an adult) remembers how her parents disliked her outfits as a teen and suggests that sexting is similar–a way for teens to “feel good about themselves,” “push boundaries,” and “experiment.” I think this may be the first PSA that offers the crucial message that sexting is not wrong and deviant; teens often do it simply for pleasure and that it’s not something to worry about in and of itself. These videos also include the important point that forwarding a private photo without permission is a serious violation.